Minwax National Collateral

Associate Creative Director

On the heels of the massive Minwax reset at Lowe’s in early 2020, which included new labels, new products, new signage and new collateral, we needed to quickly translate this collateral for Minwax’s numerous other national retailers — starting with Menards. Three years later, with new labels and a refined product assortment, we delivered important updates to the collateral offering: A staining guide that now included Design Series and maintain/repair sections, a now saddle-stitched color guide that switched formats and saved the brand on printing (and featured new photography), a refreshed floor staining guide and — perhaps most importantly — a new product selector guide, which uses a handy chart to help guide shoppers in-aisle.

Words: Teda Jenkins
Color Flow: Sue Kim
Account: Lia Matz
Brand: Minwax
Channel: Multiple

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