LeCharles Bentley Phase II Branding

On the heels of a successful initial branding, two-time NFL Pro Bowler LeCharles Bentley came to me to create a range of Phase II marks for his booming offensive line training empire. Much like professional sports teams, I wanted LeCharles's visual identity to be varied and flexible. In doing so, I built a flag that speaks to the notion of an LB Nation and several marks centered around the phrase "Built to Dominate," which Bentley uses as a hashtag quite often. The final marks also include the fun combination of two fists and the iconic barbell.

Client: LeCharles Bentley