Kent Free Library Rebranding

When Kent Free Library director Stacey Richardson saw the rebranding work I did for the Haymaker Farmers' Market, she reached out to discuss a similar project for the library, another local fixture. The large-scale project included a new identity, collateral, stationery and environmental graphics — all done to bring the library's look into the new century and to complement the organization's beautiful new home. I began with an icon that played on the "K" in Kent and was reminiscent of an open book. From there came a full logo that placed the word "Free" at a new angle and included the tagline "For the people," which I used to pay tribute to the old building's inscription, "Free for the people." I developed a custom pattern based on the icon that we used as a design element on collateral like the new business cards. I then created a complementary series of fun yard signs to celebrate the library's children's summer reading program.

Client: Kent Free Library