Kaillie Humphries Branding

When Olympic gold medal-winning bobsledder Kaillie Humphries was preparing to defend her title by training with LeCharles Bentley, the identity I did for him caught her eye. We worked together to craft a similarly bold identity that played on her name by fitting both initials within a powerful "K" icon. From there, I crafted a flexible system to brand both Humphries and her support team. Surely my design work made all the difference, as Humphries won her second gold medal in Sochi this year.

Client: Kaillie Humphries