Haymaker Farmers' Market Rebranding

It's hard to put into words how much a part of the fabric of Kent, Ohio the Haymaker Farmers' Market is. It truly is the town's summer gathering place and winter refuge from the elements. So you can imagine my excitement when market manager Kelly Ferry came to me to redesign their logo. I sought a look that was evocative of the optimistic, New Deal-era civic branding while delivering a flexibility that changed with the seasons. This led to two final colorways — because who likes just one kind of apple — and three distinct descriptors. The logo has become a local fixture on market signage, apparel and canvas totes, to name a few.

Client: Haymaker Farmers' Market