Great to Go by Market District

Senior Art Director

Embracing its mission to deliver convenience without the cons, GetGo revitalized its ready-made food offering, working with Market District chefs to deliver a line of craveable new flavors, which it dubbed Great to Go. This soup-to-nuts transformation meant a logo, new packaging, new signage kit, elevated food and chef photography, on-brand copy and a video created for GetGo’s social platforms. Mark Szczepanik and I leaned on the GetGo brand voice to empower Market District chefs in their mission. The signage kit (a sampling of which can be seen here) greeted customers all over the store, both inside and out — and way out, including billboards. Great to Go by Market District offerings are always fresh. Always flavorful. And already ready.

Words: Mark Szczepanik & Joseph Hughes
Chef Photography:
Derryl Strong
Food Photography: KP Photo
Video Producer: Adam Zuccaro
Video Director: Tim Logan
Account: Liesl Macke &
Kevin Griffin
Agency: Adcom
Client: GetGo

Click each promo to enlarge

Posters

Outdoor

Pump Topper

Table Tent

Order Kiosk Graphic

Case Graphic