Giant Eagle
Greek Yogurt

Art Director

Giant Eagle needed to make a splash when they reintroduced their line of Greek yogurt. To promote the grocery chain’s new and improved offering, Adcom unearthed a long-forgotten Greek philosopher, Spoonius, who held forth with witty one-liners we called “Cups of Wisdom.” Through in-store activation, Pandora radio and the company’s social channels, Adcom helped Giant Eagle realize their highest sales after the campaign’s launch.

Words: Mark Szczepanik &
Matt Christensen
Account: Matt Metzger
Agency: Adcom
Client: Giant Eagle

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