Cleveland Clinic
Spadea Wrap

Art Director

Offering best-in-the-nation cardiac care for 20 years running, Cleveland Clinic is one of America’s top four hospitals. To herald this and 14 best-in-Ohio rankings from U.S. News & World Report — as well as thank its patients — the Clinic purchased a unique spadea wrap in the Cleveland Plain Dealer. The use of handmade papercraft brought an approachable, authentic feel to the final product.

Creative Directors:
Derryl Strong & Lee Norris
Words: Mike Derrick
Papercraft: Derek Maxfield
Account: Sarah Sanborn & Jessie Johnson
Agency: Adcom
Client: Cleveland Clinic

Cleveland Clinic Spadea Wrap — Hero 1
Cleveland Clinic Spadea Wrap — Hero 2
  

Outside

Cleveland Clinic Spadea Wrap — Inside

Inside